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Before you list
The Faras shot list
Listings shot to this standard earn more inquiries and pass moderation first time. Twenty minutes with a phone and a helper is all it takes — here is exactly what to capture.
Photos — 6 to 8, in this order
- 1
Side conformation — the cover shot
Full side profile on level ground, horse square on all four legs, head up. Whole horse in frame, shot at chest height.
- 2
Front, straight on
From directly in front, legs visible to the ground — buyers read limb alignment here.
- 3
Hind, straight on
From directly behind, tail aside if needed — hindquarters and hock alignment.
- 4
Legs & tendons, close up
Clean, dry legs. One front pair, one hind pair, from the side and from the front. Serious buyers zoom straight in here.
- 5
Hooves
Freshly picked, one front and one hind — sole and outer wall. Shoeing state visible.
- 6
Back & topline
From above the shoulder looking along the spine — condition, symmetry, saddle area.
- 7
Head & expression
The portrait buyers fall for. Ears forward, natural light, no halter shadows across the eye.
- 8
Under saddle
Tacked and ridden, mid-stride — confirms the horse works, not just stands.
Videos — short clips, one per exercise
Walk & trot in hand, both directions
Hard, level ground. Walk away, trot back, then a full side pass — the soundness check every buyer (and every vet) starts with.
Trot from different angles
Side-on for the movement, coming toward the camera, going away. Three short clips beat one long one.
Ridden in the arena — walk, trot, canter
Both reins, full circles, transitions. Let the gaits speak; no music, no cuts.
Ridden outside the arena
A hack on open ground or track — traffic, dogs, wind. This is the temperament proof UAE buyers ask for first.
Temperament on the ground
Standing calmly in the arena, being tacked up, picking up all four feet — and loading, if you claim it loads.
Quality rules
Always
- Shoot in daylight, landscape orientation
- Clean horse, clean background, whole horse in frame
- Continuous, unedited takes — one clip per exercise
- Say the date out loud at the start of one video
Never
- No filters, no slow-motion, no music edits
- No screenshots or photos of screens
- No cropped legs or heads on conformation shots
- No footage of a different horse — ever
You can reopen this checklist any time from the Media step.